![]() The core reason for a project management status report is communication. The project status update gives you common ground. It’s also the partial role of the agency software to make sure the client is also sticking to its goals without scope creep. Addresses scope creep and budgetĬlients like to know if things are going off the rails or away from the core purpose. If done at certain intervals, it also gives you time to pivot to a new course of action if needed, rather than waiting until the end of the project or campaign to see the results. A project progress report can be a way to test hypotheses and show what’s working and what’s not. It verifies or disproves common misconceptionsĮveryone (especially clients!) have their own opinions about what works and what doesn’t, especially in regards to marketing and advertising. Status reports help everyone take a step back and re-assess what work is happening. And clients want their experts to also have their business goals in focus when making creative work. It shows you have the big picture in mind.Ĭlients have hired your agency because you’re better at creating and caretaking their marketing. You’re the one that should be proactive in communicating and helping clients see where their dollars are going. It shows you’re proactive.īut if your client is even thinking about number one then you’ve failed in communicating. You’ve got to show your value and what you’ve been up to. Yeah, a retainer is nice for agencies…but not always for clients. It shows you’re working on something.Ĭlients hate it when they receive a bill from every week or two and don’t know what you’re doing. ![]() ![]() Why Clients Like Project Status Reports 1. The 6 Parts of Your Project Progress Report.Why Clients Like Project Status Reports.
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