![]() How can I start using UTM codes as an Affiliate Marketer? Utm_content : allows you to track two separate links within the same ad, used to great effect for A/B testing and content-targeted ads.Utm_term : used mostly to identify paid search keywords/terms.Utm_campaign : the unique campaign identifier you’re using to track performance.utm_medium : identify the advertising or marketing medium, i.e.Utm_source : identify the source that is sending traffic, whether it’s from an advertiser, search engine, website, etc.There are 5 parameters you can add to your URLs : They help you better understand where your traffic comes from and how your visitors are interacting with your content. UTM parameters are simple codes attached to any URL allowing you to properly track and collect data on the effectiveness of your campaigns. UTM parameters have been supported by GA ever since Google bought Urchin Software Corp. They were first introduced by web statistics analysis program Urchin, a predecessor of Google Analytics (GA). UTM is an acronym for Urchin Tracking Module parameters. Here’s all the answers you’ve been looking for regarding this useful technology. Further, UTM tracking allows you to optimize your campaigns. ![]() These are what we call UTM parameters, allowing you to break down your traffic sources into neat data for easy consumption. It happens when you reach our posts from social media, newsletters or push notifications, to name a few of the most popular channels. We’re talking about URLs that look like this: ?utm_medium=Social&utm_source=Twitter&utm_campaign=Blogpost20181128 Published by Papa Whale On DecemAffiliate MarketingĮxplaining the purpose of some commonly used URL parameters that can help you track the performance of your campaigns as an Affiliate Marketer.Ĭhances are if you’ve been reading this blog, you’ve noticed some weird strings at the end of our posts.
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